About Us

How we got started

Julien Brooks

The mastermind, wheelhouse, and elbow grease behind\ Ajax Off Road all culminate in one Julien Brooks. Brooks is a third-generation Telluride local, born right on Oak Street. He has been dedicated to his community and entrepreneurship ever since. Julien has been described as a “hustler,” “philanthropist,” “professional,” and simply “a friendly guy.”

Julien started Ajax Off Road as a one-person operation with his behind-the-scenes partner Mark Fit. Fit explains that “Julien’s on the front lines, marketing and renting the Jeeps, and I’m on the backlines.” Intent on giving back to his wonderful community, Brooks staged the launch of Ajax Off Roads as a fundraiser for a scholarship fund name after his high school counselor: Karen Lavender. The proceeds allowed eight high school graduates to be awarded college scholarships.

Julien does it all, from building the website and picking out the jeeps to answering calls and completing deliveries/pickups. His passion for business and unparalleled service shows through in his work. Customers of Ajax Off Road speak highly of Julien. Some say, “Julien was INCREDIBLE to work with…We would give him 1 million stars if we could.” Other Clients exclaim that “Julien was great to work with…The best communication that we encountered throughout our trip.”

You can read more about Julien’s journey to being Ajax Off Road here. He hopes to see you soon to rent one of his amazing jeeps.